About us

Counterfeit Jeans + Comfort = Comforfeit

At Comforfeit, we believe comfort and style shouldn't be at odds.

Founded by designer Ross Iviza, Comforfeit is a design-forward apparel brand built on a simple but disruptive idea: design the surface level to look like trendy outerwear, while the person wearing it feels like they're wearing their favorite laid-back loungewear. 

- Quality Matters:

You're actually purchasing the 4th version of Comforfeit pants! The first 3 were never sold to the public, because if we could spot ways to improve them, we made those changes first.  

As we developed the product and technique, some manufactures suggested using cheaper methods and materials - admitting the quality would be lower, but so would our costs. We weren't interested, we believe our target audience of busy resourceful people understand it's smarter to pay a little more for a pair of pants that will last for years, then buy another cheap pair that won't last more than a season. 

- Our proprietary method:

Our patent-pending technology doesn't simply print an image of jeans on to comfortable pants, our ink transfer method uses high heat to inject the ink into the fabric itself, making it impossible to crack or rub off over time. Easy to wash, throw them in with your other laundry, just avoid bleach.

We're starting to hear stories from people who 'got away with it' wearing Comforfeit jeans on flights, climbing a rock wall, snowboarding, and at work.

Welcome to the Denim Deception.
Welcome to Comforfeit.